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Welk Group
Brand Activation
Welk Resort held its first brew fest, attracting local breweries from the Greater San Diego area. The goal: to market Welk Resorts property to a younger, hipper demographic and bring to the forefront the legacy of Lawrence Welk’s vision. The outcome? Good food and tasty beer. More importantly, the event brought in over 150 booked tours of the resort.
We created a storyboard to narrate the idea of the project better. In addition, we developed a new brand package to give a fresh new look. The identity was simple, effective, and easy to use.
We created a storyboard to narrate the idea of the project better. In addition, we developed a new brand package to give a fresh new look. The identity was simple, effective, and easy to use.
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